Title Year Resource Type Tags

Conviviality and Collectives on Social Media: Virality, Memes, and New Social Structures

Piia Varis Jan Blommaert
Multilingual Margins: A Journal of Multilingualism from the Periphery 2 (1): 31-45. https://doi.org/10/ggff7p
2015 Article (Journal) Identity Virality

The emotions that drive viral video

Karen Nelson-Field Erica Riebe Kellie Newstead
Australasian Marketing Journal 21 (4): 205-211. https://doi.org/10.1016/j.ausmj.2013.07.003
2013 Article (Journal) Emotions Marketing Viral videos Virality