Affordances-Based Brand Relations: An Inquire on Memetic Brands on Instagram

Resource type
Article (Journal)
Authors
Alessandro Caliandro, Guido Anselmi
Publication year
2021
Journal
Social Media + Society
Volume
7
Issue
2
Link
https://doi.org/10.1177/20563051211021367
Tags
Platform
Instagram
Topics
Affordances Automated Visual Analysis Brands Monetisation
Citation Chicago Manual of Style (Documentation II: Author-Date), 17th edition
Caliandro, Alessandro, and Guido Anselmi. 2021. ‘Affordances-Based Brand Relations: An Inquire on Memetic Brands on Instagram’. Social Media + Society. 7 (2): https://doi.org/10.1177/20563051211021367