The emotions that drive viral video

Resource type
Article (Journal)
Authors
Karen Nelson-Field, Erica Riebe, Kellie Newstead
Publication year
2013
Journal
Australasian Marketing Journal
Volume
21
Issue
4
Pages
205-211
Link
https://doi.org/10.1016/j.ausmj.2013.07.003
Tags
Topics
Emotions Marketing Viral videos Virality
Citation Chicago Manual of Style (Documentation II: Author-Date), 17th edition
Nelson-Field, Karen, Erica Riebe, and Kellie Newstead. 2013. ‘The emotions that drive viral video’. Australasian Marketing Journal. 21 (4): 205-211. https://doi.org/10.1016/j.ausmj.2013.07.003