One Does Not Simply Meme about Organizations: Exploring the Content Creation Strategies of User-Generated Memes on Imgur

Resource type
Article (Journal)
Authors
Publication year
2018
Journal
Public Relations Review
Volume
44
Issue
5
Pages
741-51
Tags
Platform
Citation Chicago Manual of Style (Documentation II: Author-Date), 17th edition
Brubaker, Pamela Jo, Scott Haden Church, Jared Hansen, Steven Pelham, and Alison Ostler. 2018. ‘One Does Not Simply Meme about Organizations: Exploring the Content Creation Strategies of User-Generated Memes on Imgur’. Public Relations Review. 44 (5): 741-51. https://doi.org/10/gf8wfw